In 2018, after a rewarding corporate and start-up career at home and abroad, I fulfilled a dream by founding Triple Eight Solutions AG. My main motivation for taking the step into self-employment was that I wanted to make my knowledge and skills available to a wide variety of companies and people, help them and make them instantly and sustainably more successful.
The consulting approach I wanted to apply at Triple Eight Solutions is goal-oriented and pragmatic. First, we analyze the companies with our outside perspective and thus develop meaningful insights into what can be optimized. Then, in close cooperation with our clients, we apply all our know-how, creativity, professional experience and network to exploit this potential. A creative collaboration model is “Rent a Marketer“, through which our clients gain temporary access to top marketing professionals.
My often interconnected personal core competencies in consulting are corporate strategy, business development, marketing / sponsoring / communications / fundraising, internationalization (export/import/investment) and networking activities.
In addition to consulting, I am also active as a trainer and coach, focusing on personal productivity and intercultural management / communication.
My experiences and know-how
- 15 years plus: Head of Marketing / Sponsoring / Communications in Switzerland and abroad
- 6 years head of export and investment promotion for Europe, Africa and Central Asia
- Since 2018 independent consultant and trainer
- From start-up, SME, non-profit organization to large corporation
- Broad network in business, politics and science at home and abroad
- Industry experience: finance, food/gastro, economic promotion, IT, medtech, MEM, and more
- Lecturer, trainer and coach for productivity, intercultural communication and business topics
- Internationalization skills (exports/imports/location promotion/investment)
- Integrated on- and offline marketing (analysis / strategy / design / excution / budget / control)
- Market research / branding / corporate identity / value proposition / USPs etc.
- Internal communication / PR / Internet / Intranet / Social Media
- Sports-, cultural- and social-sponsoring
- Design and execution of hundreds of events (corporate / sports / cultural etc.) and trade shows
- Fundraising
- National and international project management from small to large
- Management of external partners (agencies / freelancers / rights holders etc.)
- Solution-oriented cooperation across all hierarchy levels (board of directors / management / employees)
- Many years of leadership experience (board member / teams / employees / projects)
- Long international and intercultural professional experience (expat in New York / Tokyo / Hong Kong and regional responsibilities for Asia Pacific / Europe / Africa / Central Asia)
- Board member in various chambers of commerce and associations
- Speaking German, English and French
Short Curriculum
- 2021 until today:Chamber of Commerce Switzerland Central Eastern Europe SEC, President and Managing Director
From a turn-around case, turning SEC into Switzerland’s fastest growing chamber of commerce. The basis is a broad community of influential individuals, companies and organizations in Switzerland and CEE. Being part ot Switzerland export community and the export roundtable of Federal Councilor Parmelin. Amongst other things doing export consulting, running a series of cutting edge events and webinars, pushing social media, being the Key Account Manager for ambassadors, CEOs, government officials, clients and other stakeholders. - 2019 until today: iTalents Switzerland, Baar, Co-Founder and Partner
- 2018 until todahttp://www.cee.swissy: Triple Eight Solutions AG, Oberrieden, Founder and Managing Partner
- 2010-2017: Switzerland Global Enterprise, Zürich, Regional Director Europe, Africa & Central Asia, Member of the International Executive Board
Overall responsibility for Switzerland’s export and investment promotion services in his Region, management of 14 intercultural teams, account manager for e.g. Swiss Ambassadors, chambers of commerce, Swiss companies etc.), Board member at various chambers of commerce, keynote speaker at several Swiss universities, creation and fostering of a large network of key opinion leaders in business, politics and academia. - 2009-2010: Lunchgate AG, Zürich, Member of the Board and Head of Marketing & Operations
Founding member of a successful internet start-up. Responsible for strategy and implementation of marketing (on- and offline), communications as well as operations.
- 2005-2009: UBS AG, Zürich, Tokyo and Hongkong, Head of Sponsorship Asia Pacific
Selecting, negotiating, organizing and running dozens of world class sponsorships and events across the region with a focus on golf, rugby, classical music, contemporary art and sailing. - 1999-2004: UBS AG Zürich, Director Marketing
Responsible for many different client segments such as Financial Institutions, Institutional Investors, HR or IT and for many different products e.g., e-Banking, Global Custody, payment solutions, Trade & Export Finance, and more. - 1995-1998: UBS AG, Zürich, New York and Basle
Several roles in marketing and project management. - 1989-1994: Studies at University of Zürich, Master of Business (Marketing), lic.oec.publ.
Various
- Happily married and proud father of two daughters
- President and member of the board in various organizations, e.g. President Swiss Marketing Zürich
- Sports enthusiast (tennis, golf, fitness and ski)
- SVEB Trainer Certificate, July 2019
- Licenced Project Manager IPMA, 2018
- Advanced Digital Marketing, SAWI, 2017
- Investment Promotion Program, GDP Global, London, 2013
Curriculum
I am Malcolm Werchota, a seasoned business strategist and AI evangelist with a rich professional history spanning the oil and gas, pharmaceutical, and artificial intelligence industries. Born in Tunisia and having spent my formative years across various African countries, my multicultural background greatly contributes to my adaptability and global perspective. My mother hails from Zimbabwe, further deepening my African roots and instilling in me an unparalleled ability to understand and navigate cultural nuances.
My career began in the oil and gas sector, where I spent a decade spearheading strategic projects. However, upon becoming a father, I had a change of heart and sought a career that would allow me to contribute to a more sustainable future for my daughters. I pursued an MBA at ESADE and later transitioned into the pharmaceutical industry, where I worked at Novartis, gaining valuable insights into the intersection of healthcare and business.
In 2021, I co-founded coatingAI, a Swiss-based startup that leverages the power of AI to revolutionize the coating industry. Drawing on my expertise in AI, we automated coating processes, boosting efficiency while reducing environmental impact. This venture allowed me to combine my passion for technology with my commitment to sustainability.
In 2023, I embarked on a new chapter as an independent consultant, assisting businesses in integrating generative AI into their workflows. I firmly believe in the transformative power of AI and its ability to drive innovation and efficiency across various industries. My goal is to help other enterprises unlock the full potential of this groundbreaking technology and navigate the ever-evolving digital landscape.
Beyond my professional commitments, I cherish the time spent with my daughters at the lake in Bregenz, Austria. I enjoy sharing my knowledge of AI with them, particularly through interactions with ChatGPT, which they often ask me to query due to its vast knowledge base.
My experiences and know-how
- Over 15 years of experience: Held various roles including Head of Marketing, Strategy & Operations, and Digital Transformation in healthcare and energy sectors across Europe, Africa, and Central Asia.
- More than 6 years: Leadership in digital transformation and operations management.
- Since 2021: Independent consultant and AI integration expert.
- Diverse industry experience: From start-ups, SMEs, non-profit organizations to large corporations in fields such as energy, Oil & Gas, healthcare, and technology.
- Broad network: Across business, academia, and politics in various regions.
- Lecturer, mentor, and coach: For leadership, digital transformation, and healthcare topics.
- Internationalization skills: Led strategic projects across 34 countries.
- Integrated digital transformation: Expert in analysis, strategy, design, execution, budget, and control.
- Expert in corporate reorganization: Focus on patient-centricity, long-term employee engagement, and internal communication.
- Strong knowledge of PR, Internet, Intranet, and Social Media.
- Design and execution: Various projects related to digital innovation, people & organization transformation, and business model innovation.
- Fundraising capabilities: Demonstrated through securing a Central European Business Scholarship.
- National and international project management: Managed projects from small to large scales.
- External partners management: Handled agencies, freelancers, rights holders, etc.
- Solution-oriented cooperation: Experience working across all hierarchy levels from board of directors to employees.
- Several years of leadership experience: As a board member, team leader, and project manager.
- Extensive international and intercultural professional experience: Regional responsibilities for Europe, Africa, and Central Asia.
- Multilingual: Fluent in English, German, French and Spanish
Work Experience:
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Self-employed – AI-Fueled Business Adventurer & Innovator – ChatGPT Evangelist (May 2023 – Present)
- Independent consultant assisting companies in assimilating generative AI into their workflows
- Leveraging expertise in AI and business to help enterprises unlock the potential of AI technology
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Co-Founder, coatingAI (Feb 2021 – Present)
- Co-founded coatingAI, leveraging AI to automate coating processes and reduce environmental impact
- Responsible for driving marketing strategy, fundraising, networking, and pre-sales activities
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Novartis – AI-Fueled Business Adventurer & Innovator – ChatGPT Evangelist (Jan 2023 – May 2023)
- Successfully implemented generative AI (ChatGPT) for marketing and brand enhancement
- Conducted educational videos and virtual roadshows to promote responsible AI adoption
- Improved operational efficiency within the business unit using AI-driven insights
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Novartis – Head of Business Excellence and Essential Brands (Sep 2022 – May 2023)
- Spearheaded strategic management and commercial success of diverse healthcare brand portfolio
- Implemented Agile Methodology, data and insights foundation, and collaborated with cross-functional teams
- Drove continuous improvement in business processes, systems, and capabilities
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Novartis – Head of Strategy & Operations (Jan 2022 – Feb 2023)
- Translated business priorities into operational deliverables for $1 billion Eastern European business
- Led corporate transformation and change management efforts in challenging geopolitical landscape
- Simplified and prioritized operations, facilitated innovation, and managed people with empathy
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Novartis – Digital Innovation & Strategy Enthusiast (Feb 2021 – Dec 2021)
- Supported the SERCE-Eastern Europe leadership team in digital transformation initiatives
- Played a role in driving enterprise digital initiatives and fostering patient-centricity
- Linked digital strategies with effective delivery in collaboration with country teams
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ESADE – President, Organisation & Human Capital Club (Oct 2019 – Nov 2020)
- Elected President of the club and Vice President of the Healthcare Club
- Engaged in various leadership and organizational roles within the MBA program
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Roland Berger – Consultant – Summer Associate (Sep 2020 – Oct 2020)
- Worked as a subject matter expert in the domain of Energy, Oil & Gas and provided strategic outlook post-COVID
- Contributed to cost optimization projects and analyzed financial statements
- Emphasized knowledge sharing and innovative problem-solving within the team
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Novartis – Innovation and Business Transformation – MBA Intern (Jun 2020 – Aug 2020)
- Designed Workplace of the Future project, focusing on post-COVID workplace solutions
- Contributed to strategic business challenges in the Cell & Gene group
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Schlumberger – Central Europe – Operations Manager (May 2018 – Sep 2019)
- Implemented pricing strategies, expanded market share, and increased revenue in the geothermal energy market
- Improved operations through agile frameworks and reduced non-productive time
- Implemented employee workplace satisfaction improvements
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Schlumberger – Europe & Africa – Field Development and Engagement Manager (Oct 2014 – May 2018)
- Managed diverse business units, aligned strategic KPIs with compensation measurements, and achieved cost savings
- Oversaw the development of a data remote operations center and implemented innovative training initiatives
- Led training and development programs to improve procedural adherence and employee engagement
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I made my matura in Vaduz, and then studied marketing in Berne and St. Gallen. After various positions with leading functions in the field of marketing & communication from startups to SMEs to large corporations, I now independently advise companies in strategy, marketing and communication.
In addition, I was and am involved in sports: As a player, coach with many years of experience and performance coaching diploma, as an official and also for international sporting events.
With an independent view from the outside and for the whole, I work as an external consultant and coach for your organization/company on a strategic and creative level, analyze strategy and processes, lead projects for you or become a member of a project team – depending on the task. Independent of the size of your organization. This gives you access to cutting edge marketing and management know-how, while remaining flexible in terms of capacity and costs.
More information: raphaelimhof.ch
My experiences and know-how
- Many years as Head of Marketing and Corporate Communications
- Collaboration with all management levels / stakeholders (CEOs, executive management, board members, shareholders, employees as well as public, media)
- From SMEs to large corporations
- Sound understanding of products, brands and markets
- Branding and corporate identity, defining USPs
- Strategy and conception
- Total user/customer centricity
- Marketing planning and controlling / budget responsibility
- Online and content marketing including social media, search engine optimization/SEO (multilingual) and SEM
- Understanding of the interface between IT/technology and marketing
- Conception and implementation of Inter- and Intranet
- Web and app development
- Conception and management of trade fairs and events (national and international)
- PR (national and international)
- Writing and editing of texts of all kinds and ghostwriting
- Internal communication
- Corporate publishing
- Sports marketing
- Management of strategy, structure and culture
Claudia Bertschinger
Legal advice
As a trained lawyer, Claudia Bertschinger handles part-time all legal projects at Triple Eight Solutions (internally and for clients). She focuses on contract law (especially sponsoring contracts), employment law, company foundations and more.
Claudia’s main job is as a legal advisor at Confides Treuhand.
Experience and know-how
- Since 2019: Partner and legal advisor at Confides Treuhand
with a focus on company foundations, contractual law (general terms and conditions, data protection declarations, consultancy contracts, sponsoring contracts) as well as real estate-, inheritance-, labor– and tenancy-law. - Since 2018: Part-time support at Triple Eight Solutions AG
- 2016-2019: Self-employed lawyer in Oberrieden at Bertschinger Law
- 2004 – 2015 Raising two children and managing a family in Zurich, Tokyo and Hongkong with occasional legal advice for friends and family
- 2001 – 2004 Deputy Head of the Disclosure Office at the Swiss Exchange SWX Swiss Exchange
- 2000 – 2001 Legal Team Leader Reporting/Ad hoc Publicity on the SWX Swiss Exchange (50%)
- 1999 Legal employee for Contractual Law at Sulzer Ltd in the Corporate Legal Department
- 1997 – 1998 1-year attorney training at the Canton of Solothurn in the Higher Court, Examining Magistrate’s Office, Land Registry, and at the Inheritance-, Bankruptcy-, Federal Commercial Registry Office
- 1996 6-month internship at Swiss Bank Corporation (UBS)
- 1995 – 1996 Legal advice for the Swiss Tenants’ Association
Education:
- 2002:Patent as attorney at law of the canton of Solothurn
- 1991 – 1997: University Berne, Master of Law
- 1986 – 1991: Kantonsschule Solothurn, Matura in Business
Various
- Since 2015: Gymnast trainer at Horgen Gymnastics Club
- Since 2011: Captain of womens’ interclub tennis team (1. Liga)
- 2011 – 2016: Member of Parent’s Council at primary school Oberrieden